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Project of Soil and Groundwater Advocacy Business Promotion Plan of 2023

Absrtact
The project period is from March 13, 2023, to December 31, 2023. The abstract of implementation is as following: I. Developing the Implementation Plan: The implementation plan of the submitted work items was completed on May 8, 2023. II. Creative short video competition of soil and groundwater: The competition is held with college students and public. The competition provides a total of over NT$500,000 in prizes to encourage the production of short videos presenting the important concepts of soil and groundwater protection. The campaign was promoted through social media, competition platforms, advertisements, etc., and the advertisements were exposed more than 1,000,000 times. A total of 89 works participated in the competition. and a total of 43 works won awards. An award ceremony will be held on November 20, and a tea party will be held to showcase the winning works. In the future, simple and interesting short videos can be used to enhance more people’s understanding of soil and groundwater protection knowledge. III. Environmental education activities of soil and groundwater: The target audience is parents and children, and the concept of soil and groundwater protection is integrated into the activity, so that children can understand the way of coexisting with the environment and understand the harm caused by soil and groundwater pollution. The event has been held 4 times on July 14, August 4, August 11, and August 18, with a total of 139 people participating. The response from parents and children has been very good, and they hope to continue to hold experience activities in the future. IV. Board game activities of soil and groundwater: The teacher training activities started with understanding the concept of board games and soil and groundwater protection, and then learned to use board games to assist course teaching. A total of 3 sessions were held on May 31, June 7, and June 14, with a total of 109 people participated. In the student section, we guide students to think after the game, guide them to understand the concepts conveyed by the board game, and establish basic understanding and protection concepts of soil and groundwater. A total of 7 sessions have been held in June, with a total of 162 fifth graders. An application mechanism for board game teaching aids has been formulated. Currently, a total of 24 cases have been applied for experience, 8 cases have been borrowed, and a total of 17 cases have been requested. V. Multimedia publicity: Operating FB and IG fan page and have released a total of 128posts from March to December, 2023, reaching a total of 361,137 people, and 6 fans interaction activities were completed, adding a total of 1,384 fans. In cooperation with "Studio Classroom" for bilingual teaching materials, 210,000 copies of the magazine have been published on September 15, and promoted through various media, including online community, radio, TV, and other media promotion.
Keyword
Soil, Groundwater, Promotion, Environmental Education
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